All world class athletes started in the shadows. Take a look at the new Shadow Collection...
IT'S TIME TO LIFT THE CITY
THE FRANKFURT POP-UP EVENT IS OFFICIALLY HERE
WELCOME TO THE 069
TURNING OUR ONLINE RETAIL EXPERIENCE INTO A COMMUNITY HUB, HERE IN GERMANY, #LIFTFRANKFURT IS IN THE PIPELINE TO BECOME AN EVENT STORIED FOR GYMSHARK HISTORY.
Want to find out what we've been up to all week? Watch the Gymshark: All Access series for #LiftFrankfurt, right here!
WHAT'S THE HYPE? I GUESS YOU'LL JUST HAVE TO KEEP READING...
#LIFTFRANKFURT IS A TWO-DAY EVENT THAT TRANSFORMS THE FREDENHAGEN EVENT SPACE INTO A VALHALLA FOR COOL SH*T.
From exclusive product drops, to athlete seminars and outrageously moreish food - this is no longer just an event. This is one heck of an experience and believe us, you won't want to miss it.
JOIN US TODAY TO LIFT THE CITY
MAY 18TH | 10AM-6PM | FREDENHAGEN, SPRENDLINGER LANDSTRASSE
CAN'T MAKE IT TO THE STORE? NO PROBLEM.
As always, Gymshark Central is LIVE; creating the FOMO you didn't even know existed with an 'As It Happens' look inside.
Now don't panic. If you see something you like here at #LiftFrankfurt on Gymshark Central, we still have tickets available! No seriously, you're still able to come! There are no excuses.
THE STORE IS OFFICIALLY OPEN. SO, WHAT BETTER WAY TO SCOPE THE PLACE OUT THAN GIVE YOU THE FULL-GUIDED TOUR?
#LiftFrankfurt sees Fredenhagen transform into a space designed around the Gymshark Athletes.
Athletes who have proven their parents wrong and shown a new generation that it is possible to not just "make it" in the creative fitness industry, but actually make it big.
The best bit? Whether they've inspired you, or simply made you feel part of a close-knit family - they're here for you to meet.
2, NO 3, ATHLETE MEET AND GREET ZONES
- LET US EXPLAIN -
FROM 10:00 TILL 13:00 YOU CAN FIND THE FOLLOWING ATHLETES AT...
ZONE 1 | Hanna Öberg + Sophie Oostenbrugge
ZONE 2 | Tim Gabel + Inscope Nico
ZONE 3 | Lauren Findley, Romane Lanceford, Alex Kukla, Evelina Mamajeva, Chanel Brown + Paula Krämer
THERE'S MORE...FOR THE GUYS
An epic new release for the guys; Shadow is making its very first appearance right here at #LiftFrankfurt.
If you've got questions regarding the product, our Design Team have flown in especially - so don't be shy. Remember, this is a capsule collection that you can get your hands on before anybody else, worldwide.
FRANKFURT, YOU HAVE 48 HOURS TO COP THE LOOK
For those of you who can't make it - check the sneak peak...
IF YOU DON'T KNOW THE DRILL BY NOW, HERE'S HOW IT GOES...
SMILE BIG. WAVE MAD. SHOUT LOUD.
And you can bet we'll capture the moment. Fancy being featured on Gymshark Central or Gymshark IG? Frankfurt, you know what to do.
66 DAYS OF FITNESS. FOR LIFE.
Remember these guys?
When subculture becomes just culture - an all encompassing driving force that fuels the zeitgeist and numerous memes - it needs people who can keep it more honest than ever.
Earlier this year, Geanette and Aldrin took part in a lil' competition you might remember called #Gymshark66.
Except it wasn't just a competition. It was a movement, designed to change your life. And they smashed it.
They'll be around all weekend, so make sure to say hey!
noun: gymnastic exercises to achieve bodily fitness and grace of movement.
Instead, they're here to prove that gymnastics is beyond "cool".
Head down to the seminar area to watch more...
T-1 HOUR UNTIL THE ATHLETE CHANGEOVER
Frankfurt, we've officially reached the halfway point and it's safe to say that the 069 has taken our digital experience to a whole new level, right here in physical form.
The turnout has been phenomenal. Your presence has been unforgettable. And the atmosphere, that's electric.
You've only 1 hour left until the athlete changeover, so make sure you're in line to meet your favourite.
HOW TO BUILD YOUR PHYSIQUE
It's for everybody, everywhere.
Fitness is a culture that doesn't change despite new and up-coming trends charging their way through the industry.
Here to talk you through how to build your physique, whilst also delivering the much-needed hype you all need in your day-to-day lives: Sophie Van Oostenbrugge and Chanel Brown.
Head down to the seminar area if you know the basics, but want to find out the ever-green specifics.
IT'S NOW OR NEVER
Frankfurt, you told us who you wanted to see, and for 10 minutes only, we have them all in one spot.
If you're quick enough, follow the photographers footsteps, catch the angle and get the squad shot.
If you've already been and gone, make sure to tag us in all of your pictures from the day!
IT'S NOT A SALE, BUT...
DID WE MENTION THAT WE'RE OFFERING UP TO 20% OFF ALL PRODUCTS HERE AT #LIFTFRANKFURT?
If you know anything about Gymshark, it's that we don't do sales.
No, seriously. We don't. Ever.
MAKE THE MOST OF IT.
YOU'VE SCOPED THE STORE AND YOU'VE SEEN WHAT IT HAS TO OFFER...
BUT NOW IT'S TIME TO SHINE THE SPOTLIGHT ON TO THE GYMSHARK COMMUNITY.
MEMORIES ARE BEST TOLD THROUGH PICTURES, AFTER ALL.
BUT FIRST, WHICH COUPLE DID IT BEST...
noun: a high-intensity fitness programme incorporating elements from several sports and types of exercise.
Combining CrossFit etiquette with disciplined sporting techniques, Julius Ise explains the key-fundamentals that are needed in order to perform the physically demanding, variety of movements.
Remember: form first.
"IT'S A CULTURAL SHIFT - THE DESIRE TO DO AND CREATE THINGS THAT BECOME COOL, HAS BEEN OVERTAKEN BY THE DESIRE TO SIMPLY, BE COOL"
The same philosophy goes with training. People run feet-first into the idea of viral training videos, without first knowing how to perform the basics.
Tim Gabel and Inscope Nico are here to obliterate that idea. Safety first, kiddo.
WAKING UP PAST 12PM YOUR KIND OF STYLE?
I GUESS YOU'D LIKE TO KNOW WHICH ATHLETES ARE STILL ROAMING FREDENHAGEN...
3 ZONES. NEW ATHLETES. CHECK IT...
FROM 13:00 TILL 17:00 YOU CAN FIND THE FOLLOWING ATHLETES AT:
ZONE 1 | STEVE COOK, DAVID LAID + LEX GRIFFIN
ZONE 2 | SOPHIE VAN OOSTENBRUGGE + LAUREN FINDLEY
ZONE 3 | ARMANDO MAYR, STEVE KRIS, PAULA KRÄMER,
NORMALLY, AT THIS TIME, OUR EVENTS WOULD BE WINDING DOWN...
FRANKFURT, IT SEEMS THAT YOU'RE JUST GETTING STARTED.
GIRLS...YOU DIDN'T THINK WE'D FORGOTTEN ABOUT YOU, DID YOU?
INTRODUCING: #LIFTFRANKFURT EXCLUSIVE T-SHIRTS & TANKS
Guaranteed, it's not specifically a female-based product but, versatility with this product is key.
STYLE: a tank with a bright coloured sports bra and relaxed joggers.
STYLE: a t-shirt (knot it at the front, or keep it long-line for the ultimate ath-leisure look) with high waisted leggings and long socks.
FRANKFURT, YOU HAVE 48 HOURS TO COP THE LOOK
DAY 1 IS OFFICIALLY OVER
MISSED OUT ON THE GYMSHARK FRANKFURT TAKE-OVER? WE'LL BE BACK TOMORROW, MAY 19TH FROM 11AM.
We told you that this event would become storied for Gymshark history. Be part of that history and join us whilst we Lift The City.
A place where creators, curators and you, converge to celebrate and shape our event culture.
Frankfurt, we're signing out. But, we'll be back.