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IT'S TIME TO LIFT THE CITY
THE GYMSHARK AMSTERDAM STORE IS FINALLY HERE
AMSTERDAM, THIS MIGHT ONLY BE A ONE DAY EVENT, BUT BELIEVE YOU ME, IT'S GOING TO BE ONE FOR THE MEMORY BOOK
DON'T BELIEVE US? JUST TAKE A LOOK AT THE VENUE...
CAN'T MAKE IT TO THE STORE? NO PROBLEM.
As always, Gymshark Central is LIVE, here at Gashouder, Westergasfabriek - creating the FOMO you didn't even know existed.
We'll be giving you an As It Happens look inside - you know the drill - athletes, fans, product drops, seminar footage... Every. Single. Moment.
DESPITE THE WEATHER BEING A LITTLE GREY AND MISERABLE - AMSTERDAM, YOU'RE OUT HERE IN THE MASSES AND IT GENUINELY BLOWS US AWAY.
Umbrellas, boots, scarves and puffer jackets...it's all going on.
With less than half an hour until the store officially opens, it's safe to say that you're not the only ones here.
Athletes gotta get that content...
MAKE SURE TO HEAD ON OVER TO OUR IG STORIES FOR A LITTLE INTRODUCTION TO EACH AND EVERY ATHLETE, HERE AT #LIFTAMSTERDAM
AND WE'RE OFFICIALLY OPEN! AMSTERDAM...ARE YOU READY?
Fancy being featured on Gymshark Central or Gymshark IG? We'll be around all day, so be prepared - wave big and shout loud - we want to capture every single moment.
SPOT THAT NEW FLEX?
For those of you who haven't already ordered your NEW High Waisted Flex, you're in for a little treat.
We may have brought a few new additions along...
ALONE OR IN FULL FORCE
No matter who you've come down with today, we have staff on hand to capture the moment.
Just find someone British, wearing a #LiftAmsterdam t-shirt and hand your phone on over. We'll find the natty lighting, so all you have to do is #FLEX.
SEMINAR 1: FUNCTIONAL TRAINING FOR BEGINNERS
Introducing your hosts, your teachers, your 'hype-gals'...
CHRISTINA FJAERE + JULIUS ISE
They're here to not only take you through the benefits of functional training, but to really put you through your paces. Question is, do you have what it takes to challenge the community?
YOU'RE LOOKING GOOD OUT THERE...
We told you to wave big, and shout loud and boy have we got some candids out of it! If you happen to see a picture of you here on Gymshark Central - let us know below! This could be THE one! #candid #caughtoffguard #nailedit
WE'RE HALFWAY THERE
The day isn't even in full swing yet, but Amsterdam, we've been blown away by the turnout - this is honestly, better than we could have ever expected!
If you've already been and gone, make sure to tag us in all of your pictures!
It's that time of day; bellies rumbling, we're offering up a plethora of food options here at Gashouder, Westergasfabriek. From the dirty burger, you didn't know could be healthy to a number of fresh juices...we've got you covered.
Find the food truck that suits you best, and leave the rest up to us.
SHOPPING, IT'S A PRIORITY
Amsterdam, you didn't quite let on just how much you wanted to shop at this store...
THIS IS THE FIRST EVENT WHERE WE'VE HAD TO FORM A QUEUE FOR YOU TO JUST BROWSE THE PRODUCT.
SO, IF THERE'S A LINE THAT BIG, I GUESS YOU WANT TO KNOW WHAT THEY'RE QUEUING FOR?
Without further ado...
High Waisted Flex | True Texture | Vital Seamless
If you couldn't make it to #LiftAmsterdam, we've linked every product above! No one should miss out on new product!
IT'S THE EASIEST COMPETITION YOU'LL EVER HAVE THE OPPORTUNITY TO ENTER: V.I.P GOTCHA' FEELING GOOD...
Here at the Social Desk, we've got a few goody bags up for grabs!
What you could be in with a chance to win...
- Gymshark Metal Waterbottle
- Gymshark Keychain
- Gymshark Sweat Towel
- Exclusive #LiftAmsterdam Tote Bag
All you have to do: Tweet us a picture with the hashtag: #LiftAmsterdam from your day at the event... we've got an entire team scouting Twitter for a few golden pics.
It's that easy.
YOU'VE SEEN WHAT THE STORE HAS TO OFFER, BUT NOW IT'S TIME TO SHINE THE SPOTLIGHT ON TO THE GYMSHARK COMMUNITY.
Memories are best told through pictures, after all...
We told you to out-flex your favourite Athletes... you did not disappoint!
SEMINAR 2: HOW TO BUILD A WORKOUT PLAN
Sometimes, there's more to it than just the practical. Here to talk you through the fundamentals:
SOPHIE VAN OOSTENBRUGGE + BECCA SILLS
From nutrition, to finding out which exercises work best for you, the girls are also offering up their fitness knowledge by answering your thought-out questions.
Located right bang in the centre of an otherwise very circular room, you'll find the box.
Filled with weights, gym equipment and every now and then, a couple of Athletes - this is where you'll learn about form, how to push yourself further than you thought possible, and if you're lucky, participation in one of the toughest Gymshark challenges going.
Future seminars will include the following:
- ANTONIE LOKHORST: 14:00-14:30 (Functional Training)
- RICHARD DUCHON + MATT MORSIA: 15:00-15:30 (Bodybuilding Basics)
- CHRISTINA FJAERE: 16:00-16:30 (Bootybuilding)
We'll catch you at the next one!
So, you've found the athletes on the stage, but don't forget about the guys on the floor!
Scout the room for Christina Fjaere, Julius Ise, Sophie Van Oostenbrugge and Becca Sills - they're ready and waiting for you and your questions!
SHE WAS THE ATHLETE THAT YOU ALL WANTED TO SEE...
ROBIN GALLANT, HAS ARRIVED
From 14:00-17:00 you'll be able to find her at the Athlete meet and greet stage. Don't be shy - pop down and say hello!
WE TOLD YOU THAT WE'D CAPTURE EVERY MOMENT.
It's moments like this, that make us proud to be more than just a business.
We're a family and your stories build our future.
THE BOX IS BACK. AND SO ARE THE BOYS.
We'll leave it at that...scroll down to see what the guys put the Gymshark Family through.
WE TOLD YOU THAT THIS EVENT WOULD HOST SOME OF GYMSHARK'S TOUGHEST CHALLENGES YET
Here is your living proof...
With prizes being given out, it's got to be worth it, right?
Here to prove that he can practice what he preaches, Richard Duchon takes his turn at being centre stage.
Feel like you can challenge him? Head down to the seminar matt, we're waiting.
HERE ON GYMSHARK CENTRAL, THERE'S A LIMIT TO HOW ARTY WE CAN BE...
Head on over to our Instagram Story to watch footage of the event through the eyes of a Creative.
There's two hours left #LiftAmsterdam, but you're still arriving in your masses.
Current Estimate: 3,000 individuals through the door since 10AM.
Were you one of them? Let us know below if you managed to Lift The City with us here in Amsterdam by tagging us in your pictures from the day.
#LiftAmsterdam is officially coming to a close.
Make sure you grab those last minute selfies to remember the day!
FINAL SEMINAR: BOOTY-BUILDING MASTERCLASS
Fight the booty-burn with Christina Fjaere as she shows you the need-to-know form and technique to build the highly sought-after peach.
Pictures speak better than words, so for the last hour, enjoy the wind down that is #LiftAmsterdam.
What do you want to see at a Gymshark store in the future?
We welcome your ideas with welcome arms...