We’re lovin’ it.
Founded in 1920, New Era has long since established itself as the heavyweight champion of headwear. Even if you don't know them by name, you will have seen at least one of their designs. You might even own one.
What started with a passion for craftsmanship has now become a cultural streetwear icon and a symbol for self-expression. Having transcended their own authority in sportswear, today New Era caps are just as renowned off-field as they are on.
"To be able to be apart of a partnership and design products alongside a company with such history is an honour." Jordan Molesworth, Accessory Designer.
With a long-standing reputation for quality design and innovation at the fore, the Gymshark X New Era collaboration seeks to bring to light reimagined classics integral to any habitual hat wearer's collection. Meet the contenders...
NEW ERA 9FORTY ADJUSTABLE
With a precurved visor and stretch fit, the Gymshark X New Era 9FORTY Adjustable is ready to wear, no break-in necessary. Its classic rounded profile and contoured crown gives it a streamlined look and a close fit that sits comfortably for all-day wear.
Although its low profile is flexible and aerodynamic, structured panels means it will keep its shape even when not being worn. Adjustable back closure ensures an individual fit.
Available in 4 outfit-defining colourways.
"A personal favourite," Jordan tells us. "This classic Dad cap silhouette can be worn anytime. It's easily styled casual with joggers, and the tonal black-on-black looks sleek and smart, finished with that well recognised reflective peak sticker."
NEW ERA BOBBLE BEANIE
Knitted with insulating fabrics and finished with a solid black bobble, the Gymshark X New Era Bobble Beanie offers welcome warmth for when winter comes. Gymshark wordmark features across the crown with the New Era official flag is embroidered to cuff.
One size fits all.
NEW ERA MESH TRUCKER
A throwback classic
Crafted from 100% cotton with mesh-polyester fabrications, the Gymshark X New Era Mesh Trucker is a classic addition to all casual outfits for the cold season. Its A-frame silhouette is structured to suit all styles.
Pre-curved visor and flexible mesh back panel ensure ready-to-wear comfort, whilst adjustable snap enclosure makes finding the perfect fit easy. Finished with tonal mesh rear panels and top button detail.
Available in 5 outfit-defining colourways.
"The Trucker is perfect for training days and bad hair days, the mesh back panel offers needed breathability when performing," Jordan explains.