It's time to trade in the lightweight layers for something a little tougher...
WE'VE LANDED IN LDN TOWN
Following the success of NYFW preparations, we decided it was time for another fashion industry edit. Once again, Gymshark partnered with Model Village to present Get Fired Up - a bespoke programme created to get the fashion catwalk models fit, and in shape for the most significant event in the industry.
NEW YORK SAW A GYMSHARK STATE OF MIND CREATED...
LONDON PROVIDES THE SHOWSTOPPERS
The Dates: 03rd-07th September
The Location: The Factory 45
Known as a diverse city with its edgy fashion forward identity, GFU have focused all attention on creating one sole identity through a unique workout.
THEY'RE DETERMINED. THEY'RE FASHION FORWARD. THEY AIM TO STAND OUT IN A FAST PACED CITY...
INTRODUCING THE PRODUCT:
OMBRE SEAMLESS COLLECTION
SO, WHAT HAPPENS WHEN YOU COMBINE GYMSHARK, A BUNCH OF MODELS AND A WEEK'S PREPARATION FOR LONDON FASHION WEEK?
YOU'RE PUSHED TO THE LIMIT. PHYSICALLY AND MENTALLY.
Focused on providing a unique workout to encompass the true image of a London city-dweller, Get Fired Up hired fitness instructor Sana Shirvani to put the models through their paces...
Six Sessions | Six Challenges | 45 Minutes
It's a HIIT class, but not as you know it... composed of bodyweight exercises, such as boxing techniques and duo core work, the entire programme was introduced to help build endurance and gradually increase heart rate whilst also loosening the models' joints to help prevent injury.
With such hardcore sessions in play, Get Fired Up ensured that the models were given dedicated time to wind down by offering yoga, meditation and sound healing with yogi2me.
The extra sessions helped to improve flexibility, build muscle strength and perfect posture - all of which, as you can imagine, are valuable assets for fashion models, especially during Fashion Week.