Gymshark Chic | Paris Fashion Week

Gymshark Chic | Paris Fashion Week

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IF YOU HAVEN'T ALREADY GUESSED - THE FASHION INDUSTRY HAS 4 CAPITAL CITIES

INTRODUCING CITY NO: 3 - PARIS 

Globally, fashion week is deemed as one of the largest events within the industry so, with the penultimate show just around the corner, we've partnered with Model Village to present: Get Fired Up: Paris - a bespoke programme created to get the fashion catwalk models fit, and in shape for the biggest walk of their lives.


AS ALWAYS, THERE'S A THEME...

For PFW: Get Fired Up presents:

GYMSHARK CHIC


THE DATES: 10th-12th SEPTEMBER

THE LOCATION: MIDTOWN

They've taken inspiration from the sophisticated, timeless appeal of the city and focused all attention on creating a classic, hardcore workout that encompasses the image of a true, city-dweller.

THEY'RE SOPHISTICATED. THEY'RE CLASSIC. THEY AIM TO STAND OUT IN A FAST-PACED CITY...

INTRODUCING THE PRODUCT:
ENERGY SEAMLESS COLLECTION

SO, WHAT HAPPENS WHEN YOU COMBINE GYMSHARK, A BUNCH OF MODELS AND A WEEK'S PREPARATION FOR PARIS FASHION WEEK?

A SLOW AND STEADY PACE

Taking a step back from the intense HIIT workouts that London, Milan and New York showcased, Get Fired Up: Paris mixes things up, offering a variety of workouts incorporating the likes of Yoga and Barre.

Despite calling it slow and steady, Midtown is notorious for creating the first Parisian gym entirely dedicated to an indoor bootcamp which aims to provide an intense, tailor-made array of training exercises, so we can assure you - the models were still put through their paces.

Defying the mind and pushing boundaries, each session lasted an average of 45 minutes and took placer over the three-day intense bootcamp at the Paris studio.

WANT TO FIND OUT WHAT WENT DOWN IN THE LEAD UP BEFORE MILAN FASHION WEEK? CHECK BACK SOON...WE'VE GOT THE INSIDE LOOK.

YOU MIGHT BE INTERESTED IN:
GYMSHARK STATE OF MIND | NEW YORK FASHION WEEK
GYMSHARK SHOWSTOPPERS | LONDON FASHION WEEK


SHOP THE GYMSHARK CHIC EDIT RIGHT HERE AT GYMSHARK CENTRAL

 

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