Behind The Design: Poise

Behind The Design: Poise

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BEHIND THE DESIGN

POISE

Where previous collections filled the gym-sphere with as many booty-contouring fabrics as possible, Poise narrows its focus to the concept of flexibility and durability. Using new fabrics and hosting multiple wearer trials, the designers were able to pinpoint the exact features that ensured both comfortable wear and street-style steez.

We're in conversation with Womenswear Designer: Isla Gilberston, and Fabric Garment Tech: Nicole Schneider.
Check the below video for full insight into how Poise was created...

Nicole wanted the visual design to reflect the concept of durable fabrics combining with flexibility. "It took us ages to find the right fabric! The Poise collection has been designed with two key materials; one smooth and soft, which will feel quite familiar to you, and then a second which features ribbed detailing throughout", she says. 

After the year-long journey from ideation to release, Isla and the entire Womenswear Design Team are excited for what's to come. "I'm super proud of the product", Isla says. "This is a whole new design territory that we have only just begun tapping into, it's an exciting turning point for Gymshark Women."

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