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IT WAS ACCEPTABLE IN THE 90S.
Hear that Nokia ringtone? That's the 90s calling - and they want their style back.
Hip-hop reigned supreme during the 90s, so consequently what rappers wore served as the sartorial zeitgeist. From 2Pac to the Wu-Tang Clan, large colour block jackets, chunky trainers and oversized sportswear separates were ubiquitous.
Here's how to switch up your silhouette for summer. Let's throw it back to the 90s.
Behind every great streetwear getup is a solid piece (or two) of sportswear. The 90s womenswear scene was preoccupied with steezy bits of kit, so channel the aesthetic by pairing various pieces together.
WEAR IT YOUR WAY. JUST RETRO.
A word from our stylist:
"Revival introduces a neutral colour palette to your wardrobe, making it a collection that is so easy to mix 'n match with bright colours." For 3 simple, yet understated looks take a look at the image below...
"Add your favourite chunky trainers, the Gymshark Sling Bag and a Gymshark Scrunchie in your favourite colour to create the perfect 90s look! If you feel like adding on the accessories, opt for a pair of the Crew Socks, slightly bunched and pulled over the cuff of the Joggers, creating a cool but slouchy take on the Revival set."
- Fran Adams, Studio Stylist.
If matching co-ords aren't your thing, go for a vintage-flavoured graphic tee - a few sizes too big - and wear it tucked into the Revival Joggers; an otherwise loose-fitting track pant, reminiscent of 90s fashion trends. Maintain the sports-focused vibe down low and don a pair of gum-soled creps with on-trend, white crew socks. To round off your ensemble, opt for the boxy 1/4 Zip Revival Hoodie for an era-appropriate final flourish.
Think of it as new wardrobe staples for the sartorially savvy - it’s a good time to get on board with the tropes if you want to up your style game for SS19.
The boxy outerwear, era-defining silhouettes were treated with licks of subdued purple and off-white, harking back to the rave heydays of the nineties. Slotting into the luxury streetwear and sportswear trend perfectly, finding a home on the street style cognoscenti was never easier.
Revival is one of innovation and progression. While every piece in the drop nods to luxury athleisure and vintage 90s clothing via the use of cotton-blend fabric, it brings forward a number of unconventional, performance-led silhouettes for the new season.
The five-piece drop includes bolder items such as the Zip Up Crop Top and Sports Bra - all of which include our signature Gymshark branding, as well as everyday staples including Joggers, Shorts and a 1/4 Zip Hoodie.